Mankind's only alternative 19   SEP.   18  
Mankind's only alternative
Vlad's Daily Gloat - The eXile Blog
MAIN  RUSSIA  WAR NERD   [SIC!]  BAR-DAK  THE VAULT  ABOUT US  RSS
 
 
EXILE BLOGS

The Fall of The eXile For all those wondering what the "Save The eXile Fundrasier" banner is all about, here it is as simply as it can be phrased: The eXile is shutting down.
June 11, 2008 in eXile Blog

War Nerd: War of the Babies in Taki's Magazine The War Nerd talks about babies, the greatest weapon of the 20th century.
May 28, 2008 in eXile Blog

Kids, Meet Your President A website for Russian kids to learn all about President Medvedev's passion for school, sports and family.
May 22, 2008 in eXile Blog

Cellphone Democracy Cam If this girl was exposed to Jeffersonian democracy...
May 20, 2008 in Face Control

More Classy B&W Dyev Photos Yet another hot Russian babe imitating the Catpower look...
May 20, 2008 in Face Control

Proof That Genetic Memory Is Real! Sure, the Ottomans shut down the Istanbul Slavic slave markets centuries ago...
May 15, 2008 in Face Control

Russia's Orthodox Church Youth Outreach Program The priest is going, "Father Sansei is very impressed with grasshopper Sasha’s...
May 15, 2008 in Face Control

More Classy B&W Club Photos w/Russian Dyevs We took the Pepsi Challenge here...
May 15, 2008 in Face Control

Blogs RSS feed

Unfiled March 11, 2005
 
Hell Is Other People on Amazon
By John Dolan Browse author Email
 
 

When Amazon started printing readers' book reviews on the net, a window opened briefly on the mental worlds of ordinary people -- or, as Harry Dean Stanton so memorably called them, "ordinary fuckin' people."p>Everyone should have a look at these reviews once in a while, to get an idea of what actually goes on in the heads of the other people who sit in a theater with you, not laughing at all the best lines, and applauding all the stuff you hate.

Hell, it turns out, isn't other people; Hell is other people reviewing on Amazon. And it's good to get a glimpse into Hell every now and then. Slaps you awake.

To experience this Hell, just find the book or movie you most love on Amazon and read all the reviews. You will emerge a sadder, wiser aestheto-fascist, I guarantee.

And do it quickly, because Amazon's remarkable venture in practical free speech is ending. In the nineties, before America's dullard consensus had really gotten the hang of this internet thing, there really was a time when you could post honest reviews on Amazon. That's over. First they did away with swearing and libel -- the very mainstays of critical prose. Then they started insisting that reviewers use their real names, taking all the fun out of impersonating your enemies and plugging your own books.

Now Amazon's added a feature the FBI must love: a little button at the end of each reader review, labeled "report this." If you click the button, you get an invitation to turn in the offending review for "appropriate action" by Amazon.

Naturally, "appropriate action" means deletion. As this new feature goes to work, it will eventually grind away all the rough edges of these reviews. Soon nothing will be left but Amazon's "top reviewers," a few hundred bush-league Leonard Maltins incapable of blurting anything odd or new. So cherish these blurts while you can. Steep yourself in them. It's an essential part of a dissident education. And fun, in a painful way, like swimming through a swarm of low-toxicity jellyfish.

I've been swimming through the reviews of the film Election posted on Amazon. I wasn't sure why I picked Election. I love it, naturally. But I love Big Lebowski too, yet didn't find much fun reading through Amazon reviews of it. For one thing, nearly everybody who reviews Lebowski loves it. How could you not? And there's not much fun reading reviews by people you agree with. A big part of the pleasure of reading these things is the whip-sting of Wrong Thought.

That's why the reviews of Election were so delectable: they were full of horrible wrongness, wrong statements by wrong people. I went through all 213 posted reviews the way kids in my high school used to pore over every page of the crash pictures in Highway Patrol magazine: for the sheer horror of it. What did Kurtz know about horror? He never read Amazon reviews of Election.

Election drew all the wrong viewers, sat them down comfortably... and then slashed them across the face with a bleach-dipped cat-o-nine-tails. When it came out in 1999, it was billed as a chirpy teen comedy, with Reese Witherspoon's dimply smile fronting the ads. When her cornfed fans sat down with their popcorn, Election subjected them to a pitiless, contemptuous, proudly elitist dissection of the loathsome American polity. And this collision of ordinary fuckin' viewers and Olympian chill-film makes for some wonderfully painful rat-squeaks from shocked Reese-fans who expected some sort of Legally Blonde prequel.

The reviewers you end up almost admiring are the ones who admit with grace that they didn't get what they wanted:

"when i rented this film i thought it was going to be a cuetsy lil' thing about highschool....WRONG! i soon realized i wasn't watching something wholesome and family like. this movie is very, well it's different. i don't think i would buy the movie, but it was an interesting one to rent."


SHARE:  Del.icio.us  Digg  My Web  Facebook  Reddit

Browse author
dolan@exile.ru
 
 
FROM THE VAULT

Separated At Grin :

Bitch Slapped :

There Will Be Idiots: The Paul Thomas Anderson Sham :

Face Control : Soak Up the Savage Lust of Mother Russia!
 

 
 
 
LATEST ARTICLES

Save The eXile: The War Nerd Calls Mayday
Editorial
The future of The eXile is in your hands! We're holding a fundraiser to save the paper, and your soul. Tune in to Gary Brecher's urgent request for reinforcements and donate as much as you can. If you don't, we'll be overrun and wiped off the face of the earth, forever.

Scanning Moscow’s Traffic Cops
Automotive Section
We’re happy to introduce a new column in which we publish Moscow’s raw radio communications, courtesy of a Russian amateur radio enthusiast. This issue, eXile readers are given a peek into the secret conversations of Moscow’s traffic police, the notorious "GAIshniki."

Eleven Years of Threats: The eXile's Incredible Journey
Feature Story By The eXile
Good Night, and Bad Luck: In a nation terrorized by its own government, one newspaper dared to fart in its face. Get out your hankies, cuz we’re taking a look back at the impossible crises we overcame.

Your Letters
[SIC!]
Russia's freedom-loving free market martyr Mikhail Khodorkovsky answers some of this week's letters, and he's got nothing but praise for President Medvedev.

Clubbing Adventures Through Time
Club Review By Dmitriy Babooshka
eXile club reviewer Babooshka takes a trip through time with the ghost of Moscow clubbing past, present and future, and true to form, gets laid in the process.

The Fortnight Spin
Bardak Calendar By Jared Lindquist
Jared comes out with yet another roundup of upcoming bardak sessions.

Your Letters
[SIC!]
Richard Gere tackles this week's letters. Now reformed, he fights for gerbil rights all around the world.

13 Toxic Talents: Hollywood’s Worst Polluters
America By Eileen Jones
Everybody complains about celebrities, but nobody does anything about them. People, it’s time to stop fretting about whether we’re a celebrity-obsessed culture—we are, we have been, we’re going to be—and instead take practical steps to clean up the celebrity-obsessed culture we’ve got...

 
 
 

    MAIN    |    RUSSIA    |    WAR NERD     |    [SIC!]    |    BAR-DAK    |    THE VAULT    |    ABOUT US    |    RSS

© "the eXile". Tel.: +7 (495) 623-3565, fax: +7 (495) 623-5442
E-mail: office@exile.ru