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The Fall of The eXile For all those wondering what the "Save The eXile Fundrasier" banner is all about, here it is as simply as it can be phrased: The eXile is shutting down.
June 11, 2008 in eXile Blog

War Nerd: War of the Babies in Taki's Magazine The War Nerd talks about babies, the greatest weapon of the 20th century.
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Kids, Meet Your President A website for Russian kids to learn all about President Medvedev's passion for school, sports and family.
May 22, 2008 in eXile Blog

Cellphone Democracy Cam If this girl was exposed to Jeffersonian democracy...
May 20, 2008 in Face Control

More Classy B&W Dyev Photos Yet another hot Russian babe imitating the Catpower look...
May 20, 2008 in Face Control

Proof That Genetic Memory Is Real! Sure, the Ottomans shut down the Istanbul Slavic slave markets centuries ago...
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Russia's Orthodox Church Youth Outreach Program The priest is going, "Father Sansei is very impressed with grasshopper Sasha’s...
May 15, 2008 in Face Control

More Classy B&W Club Photos w/Russian Dyevs We took the Pepsi Challenge here...
May 15, 2008 in Face Control

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Reklama Review December 15, 2006
Reklama Review
Marketing "Outside The Box" By Alex Shifrin Browse author Email

One thing that Moscow doesn't lack is advertising space. Clients regularly brief agencies to develop "guerilla" marketing tactics, or find alternative ways to promote their goods and services outside the well trodden path of television, print or outdoor. For those looking at alternative advertising options, ones that will certainly yield impact and notice, look no further than the material below. So, where else can one advertise in this city?

Rubles. One of the biggest problems with flyers is that unless they're incredibly sexy or interesting, which they usually aren't, people tend to throw them out. Anywhere from 0.5% to 2% of all flyers handed or mailed out are kept and/or read by their recipients. The solution is simple: stamp your message on money. People will hang onto it, and if they pass it along, someone else will get it. One thing that you can be sure of is that people won't be tossing it in the bin.

Back of Toilet Stalls/Inside Urinals. We see all sorts of advertising in public toilets. The only place that we don't see advertising is where people are actually looking. No point, of course, in printing ads on paper towels as these are completely foreign objects to the Russian public toilet. We humbly propose bright, colorful branding inside of urinals. Some might argue that inside a urinal is somehow damaging to the brand. Well, tell that to American Standard, one of the largest international manufacturers, employing over 60,000 people in 50 some countries. American Standard has proudly placed its logo on the inside of urinals for years. Booyah!

Private Cars. Instead of paying outrageous prices for advertising on the sides of busses or taxis, pay private drivers a fraction of this cost for sporting your bumper stickers. You can do it on a rotating monthly cycle, whereby if they show up once a month to your "pay post," they receive a small cash bonus for wearing your bumper sticker. For that matter, make it more fun and send out cash patrols who create incentives by paying drivers randomly throughout the city.

Working Girls. Virgin Atlantic knows exactly where a businessman's attention focuses. This is why when they launched a new business class service, they promoted it by shooting a porno film, and by showing it on hotel pay-per-view channels. Virgin recognized that the first thing any traveling international businessman does when checking into his hotel room is to turn on the adult channel to ascertain whether he is in a "full penetration" country or a "censored" zone. So why not do temporary henna tattoo placement on the working girls who service Moscow's brothels and strip parlors. That space is for rent anyway...

Gosha Gotsenko. It would appear that Russians are no longer allowed to shoot a film without Gosha Gotsenko's ubiquitous presence. We at the eXile believe that Gosha has now franchised himself across the country in order to meet Gosha's overwhelming demand by the viewing public. Branding your company's logo on Gosha would pretty much mean a full market promotional penetration of your product or service.

Happy branding, folks!

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Save The eXile: The War Nerd Calls Mayday
The future of The eXile is in your hands! We're holding a fundraiser to save the paper, and your soul. Tune in to Gary Brecher's urgent request for reinforcements and donate as much as you can. If you don't, we'll be overrun and wiped off the face of the earth, forever.

Scanning Moscow’s Traffic Cops
Automotive Section
We’re happy to introduce a new column in which we publish Moscow’s raw radio communications, courtesy of a Russian amateur radio enthusiast. This issue, eXile readers are given a peek into the secret conversations of Moscow’s traffic police, the notorious "GAIshniki."

Eleven Years of Threats: The eXile's Incredible Journey
Feature Story By The eXile
Good Night, and Bad Luck: In a nation terrorized by its own government, one newspaper dared to fart in its face. Get out your hankies, cuz we’re taking a look back at the impossible crises we overcame.

Your Letters
Russia's freedom-loving free market martyr Mikhail Khodorkovsky answers some of this week's letters, and he's got nothing but praise for President Medvedev.

Clubbing Adventures Through Time
Club Review By Dmitriy Babooshka
eXile club reviewer Babooshka takes a trip through time with the ghost of Moscow clubbing past, present and future, and true to form, gets laid in the process.

The Fortnight Spin
Bardak Calendar By Jared Lindquist
Jared comes out with yet another roundup of upcoming bardak sessions.

Your Letters
Richard Gere tackles this week's letters. Now reformed, he fights for gerbil rights all around the world.

13 Toxic Talents: Hollywood’s Worst Polluters
America By Eileen Jones
Everybody complains about celebrities, but nobody does anything about them. People, it’s time to stop fretting about whether we’re a celebrity-obsessed culture—we are, we have been, we’re going to be—and instead take practical steps to clean up the celebrity-obsessed culture we’ve got...


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