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Vlad's Daily Gloat - The eXile Blog

The Fall of The eXile For all those wondering what the "Save The eXile Fundrasier" banner is all about, here it is as simply as it can be phrased: The eXile is shutting down.
June 11, 2008 in eXile Blog

War Nerd: War of the Babies in Taki's Magazine The War Nerd talks about babies, the greatest weapon of the 20th century.
May 28, 2008 in eXile Blog

Kids, Meet Your President A website for Russian kids to learn all about President Medvedev's passion for school, sports and family.
May 22, 2008 in eXile Blog

Cellphone Democracy Cam If this girl was exposed to Jeffersonian democracy...
May 20, 2008 in Face Control

More Classy B&W Dyev Photos Yet another hot Russian babe imitating the Catpower look...
May 20, 2008 in Face Control

Proof That Genetic Memory Is Real! Sure, the Ottomans shut down the Istanbul Slavic slave markets centuries ago...
May 15, 2008 in Face Control

Russia's Orthodox Church Youth Outreach Program The priest is going, "Father Sansei is very impressed with grasshopper Sasha’s...
May 15, 2008 in Face Control

More Classy B&W Club Photos w/Russian Dyevs We took the Pepsi Challenge here...
May 15, 2008 in Face Control

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Reklama Review April 6, 2007
TRADING PLACES: Reklama Review
What’s Budweiser Been Drinking? By Al Shatner Browse author

As an American-born consumer returning home after two decades in Russia, I want to make informed decisions about the brand of beer I purchase and consume. When I'm out on the lash, knocking back one clear shiny bottle after another, sloppily hunting for some easy sex, there's really only one thing that concerns me about my beer. That one thing is quality. Yes, sir. I want to know that my beer is brewed from barley, malt and the freshest spring water available.


A fine example is locally brewed, yet Turkish owned Stariy Melnik beer. Those boys don't screw around. Each of their TV spots starts with a nice long pack shot, with a masculine voiceover, detailing the beer's high quality ingredients. Cut to a long shot of the beer being poured, with careful attention to the label, and anotherpack shot. Now that's an ad!

When I saw Budweiser's latest campaign, it nearly took a mid-range home tool or appliance to clamp my jaw shut. On the heels of their disastrous "Whaaazaap!" ads, which completely misinformed consumers about the nature of the product they pour into their brown-ish bottles, Budweiser have completely outdone themselves. You can view the ad for yourself at

A brief summary: In lieu of encouraging young men and women to do the fist bump as a sign of mutual approval, Budweiser depicts the same people slapping each other's faces, almost as if they're trying to start some kind of a fad.

Now any smart marketer of worth would have put this farce in front of a focus group, would have known that unless people know about the clean filtered water, they ain't interested. And everybody knows that eight marketing dilettantes, some unemployed, have a much better perception of market needs and the worth of an advertisement than some seasoned veteran with 20 years experience working across the brand spectrum.

I won't go into the tiny logo that appears at the end, garnering only two seconds of attention. Nor will I mention that this isn't even an adaptation. Imagine trying to appeal to the American market by using Americans. Everyone knows that Americans relate better to natives from places like Papua New Guinea and Laos.

It's moments like this that I truly begin to wonder whether this U.S. market will ever change. It will at least take another generation or two. Sometimes I wonder if I will ever understand the American soul.

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Westernized Politician
Field Guide To Moscow: Vox Omninonpopuli :

Bleak House :

“W” Nation: America Needs Thorazine! :

Luxury Oxygen Molecules : Free sushi and gay gigalos on top of the Ritz


Save The eXile: The War Nerd Calls Mayday
The future of The eXile is in your hands! We're holding a fundraiser to save the paper, and your soul. Tune in to Gary Brecher's urgent request for reinforcements and donate as much as you can. If you don't, we'll be overrun and wiped off the face of the earth, forever.

Eleven Years of Threats: The eXile's Incredible Journey
Feature Story By The eXile
Good Night, and Bad Luck: In a nation terrorized by its own government, one newspaper dared to fart in its face. Get out your hankies, cuz we’re taking a look back at the impossible crises we overcame.

Clubbing Adventures Through Time
Club Review By Dmitriy Babooshka
eXile club reviewer Babooshka takes a trip through time with the ghost of Moscow clubbing past, present and future, and true to form, gets laid in the process.

The Fortnight Spin
Bardak Calendar By Jared Lindquist
Jared comes out with yet another roundup of upcoming bardak sessions.

Your Letters
Russia's freedom-loving free market martyr Mikhail Khodorkovsky answers some of this week's letters, and he's got nothing but praise for President Medvedev.

Scanning Moscow’s Traffic Cops
Automotive Section
We’re happy to introduce a new column in which we publish Moscow’s raw radio communications, courtesy of a Russian amateur radio enthusiast. This issue, eXile readers are given a peek into the secret conversations of Moscow’s traffic police, the notorious "GAIshniki."

Your Letters
Richard Gere tackles this week's letters. Now reformed, he fights for gerbil rights all around the world.

War Nerd Summer Reading Guide
The War Nerd By Gary Brecher
It’s summer, you’ve got a little more time off, so you can read up on war instead of trying to live in whatever boring suburb you live in. Lawns, neighbors, dogs, kids—it all sucks and the best thing you can do is get as far out of it as you can.


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