Mankind's only alternative 8   FEB.   23  
Mankind's only alternative
Vlad's Daily Gloat - The eXile Blog

The Fall of The eXile For all those wondering what the "Save The eXile Fundrasier" banner is all about, here it is as simply as it can be phrased: The eXile is shutting down.
June 11, 2008 in eXile Blog

War Nerd: War of the Babies in Taki's Magazine The War Nerd talks about babies, the greatest weapon of the 20th century.
May 28, 2008 in eXile Blog

Kids, Meet Your President A website for Russian kids to learn all about President Medvedev's passion for school, sports and family.
May 22, 2008 in eXile Blog

Cellphone Democracy Cam If this girl was exposed to Jeffersonian democracy...
May 20, 2008 in Face Control

More Classy B&W Dyev Photos Yet another hot Russian babe imitating the Catpower look...
May 20, 2008 in Face Control

Proof That Genetic Memory Is Real! Sure, the Ottomans shut down the Istanbul Slavic slave markets centuries ago...
May 15, 2008 in Face Control

Russia's Orthodox Church Youth Outreach Program The priest is going, "Father Sansei is very impressed with grasshopper Sasha’s...
May 15, 2008 in Face Control

More Classy B&W Club Photos w/Russian Dyevs We took the Pepsi Challenge here...
May 15, 2008 in Face Control

Blogs RSS feed

Feature Story July 13, 2007
Russia's Mullet Revolution
By Yasha Levine Browse author Email
Page 3 of 4

You Say "Mullet", We Say "Dimabilan"

When we hit the streets to find out why the mullet was so damn popular with the kids, we learned that, as happens with so many Western ideas imported into Russia, the mullet is no longer a mullet.

Before Aizenshpis

The first mulletnik we approached on the street told us, "The most fashionable haircut right now is the 'dimabilan.' That's what everyone calls it."

Dima Bilan is a 26-year-old Russian pop singer, a cheesier, fruiter version of Justin Timberlake. His mullet-sporting likeness has been plastered on every afisha in town for the past few years, but he really exploded onto Russia's music scene after taking second place at the 2006 Eurovision contest. What is most interesting is that Bilan is Caucasian - not as in "white" Caucasian, but as in "from the Caucasus" Caucasian. A Karachai to be exact, a Turkic mountain. Yup, a hachek, a black-ass. But that hasn't stopped his success. Or stopped every Russian guy, no matter how xenophobic this country claims to be, from trying to look just like their favorite hachek.

Why Dima Bilan? What's his secret? We tried contacting Bilan to ask him how he felt about being synonymous with the mullet, but his press secretary never responded.

The Bilan/mullet connection adds another unexpected layer of irony to this Mullet Expose. Just a few years ago, Dima Bilan was 20-year-old a nobody with a long metal hairdo, until he was discovered by producer Yuri Aizenshpis. The same Yuri Aizenshpis man took Viktor Tsoi to stardom in the 80s. After hooking up with Aizenshpis, Bilan cut his hair into a classic mullet.

In case you don't see it coming, we'll spell out the mullet-irony: The producer behind the Bilan sensation is the same producer who promoted Russia's original mullet star! That means Aizenshpis is responsible for not one, but two mullet crazes. Aizenshpis died a year before Bilan made it to the Eurovision, but his legacy to Russia's scalps lives on.

After Aizenshpis

Bilan's mullet evolved a long way from the classic style, growing in proportion to his success. The bigger he got, the more elaborate his mullet. By the time he got to Eurovision 2006, his "bilan" was more mullet than even Billy Ray Cyrus' mullet: a big jelled peacock fin on top, techno-short on the sides, and an all-night hoedown in back. After the Eurovision contest, Bilan's "bilan" was plastered on every afisha and billboard across Russia, and beamed to millions of TVs. The dyevs loved it. And the dudes lined up to get cut just like their new favorite pop star.

Thus began the Russian dimabilan craze. Remember that the next time you see a dude in a dimabilan, which probably means the guy sitting next to you and across from you and behind you.

For all of the talk of Russia's xenophobia, every guy here is sporting a hairdo made famous by a limp-wristed Caucasian, who updated a hairdo made popular by a half-Korean. And every dyev finds this hachek/zheltokozh-inspired look utterly irresistible.

According to Lana, a stylist at the hair salon chain Persona, about one-third of all male clients ask for a dimabilan.

Persona Hair Salons

Persona Hair Salons: incubators of the mullet epidemic

"Everyone knows the dimabilan is very fashionable and sexy," said Lana. "Men who get them are stylish and they want their hairstyle to reflect and match their fashion tastes, the clothes they wear. Most girls think it's very stylish, progressive and cool. It says a man isn't just following trends."

Ex-squeeze us?

Turns out she's right. A scientific eXile dyev opinion poll proved beyond a shadow of a doubt: the mullet is favored by the opposite sex. Out of dozens of young girls we spoke to, only one was against the mullet. Here's a sample of the rest: "I think they look cute;" "I think it looks funny, but in a attractive way;" "I think guys with mullets are more progressive;" "Super adorable!"

SHARE:  Digg  My Web  Facebook  Reddit
Browse author
Yasha Levine is an editor at The eXile. You can contact him at
Ofis Space
September Sadness : Back to the office, where it’s the same old shit, plus tans.

The Nightmare Before Novy God :

America’s Dangerous Decline :
Restaurant Review
2-in-1 Restauarant Review: Starlite & Eat and Talk :


Save The eXile: The War Nerd Calls Mayday
The future of The eXile is in your hands! We're holding a fundraiser to save the paper, and your soul. Tune in to Gary Brecher's urgent request for reinforcements and donate as much as you can. If you don't, we'll be overrun and wiped off the face of the earth, forever.

Scanning Moscow’s Traffic Cops
Automotive Section
We’re happy to introduce a new column in which we publish Moscow’s raw radio communications, courtesy of a Russian amateur radio enthusiast. This issue, eXile readers are given a peek into the secret conversations of Moscow’s traffic police, the notorious "GAIshniki."

Eleven Years of Threats: The eXile's Incredible Journey
Feature Story By The eXile
Good Night, and Bad Luck: In a nation terrorized by its own government, one newspaper dared to fart in its face. Get out your hankies, cuz we’re taking a look back at the impossible crises we overcame.

Your Letters
Russia's freedom-loving free market martyr Mikhail Khodorkovsky answers some of this week's letters, and he's got nothing but praise for President Medvedev.

Clubbing Adventures Through Time
Club Review By Dmitriy Babooshka
eXile club reviewer Babooshka takes a trip through time with the ghost of Moscow clubbing past, present and future, and true to form, gets laid in the process.

The Fortnight Spin
Bardak Calendar By Jared Lindquist
Jared comes out with yet another roundup of upcoming bardak sessions.

Your Letters
Richard Gere tackles this week's letters. Now reformed, he fights for gerbil rights all around the world.

13 Toxic Talents: Hollywood’s Worst Polluters
America By Eileen Jones
Everybody complains about celebrities, but nobody does anything about them. People, it’s time to stop fretting about whether we’re a celebrity-obsessed culture—we are, we have been, we’re going to be—and instead take practical steps to clean up the celebrity-obsessed culture we’ve got...


    MAIN    |    RUSSIA    |    WAR NERD     |    [SIC!]    |    BAR-DAK    |    THE VAULT    |    ABOUT US    |    RSS

© "the eXile". Tel.: +7 (495) 623-3565, fax: +7 (495) 623-5442